The World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF)’s Baby-Friendly Hospital Initiative (BFHI) is a global effort to implement practices that protect, promote, and support breastfeeding. More than 152 countries have implemented the initiative, with proven impact in increasing the likelihood of babies being exclusively breastfed for the first 6 months.12
All healthcare providers working within any type of practice have the opportunity to implement the principles of Baby-FriendlyTM care and to counsel and support families to protect, promote, and support breastfeeding for improved health outcomes.
In Canada, the BFHI is called the Baby-FriendlyTM Initiative (BFI).2 The Breastfeeding Committee for Canada (BCC), a Health Canada initiative established in 1991, is the national authority for the BFI in Canada. It functions to encourage breastfeeding as the cultural norm and implement Baby-FriendlyTMfacilities in Canada.3
This program supports healthcare professionals in making their facilities and their personal practice Baby-FriendlyTM by promoting, protecting, and supporting breastfeeding for optimal infant health outcomes.
This Self-Learning program has been certified by the College of Family Physicians of Canada for up to 3 Mainpro+ Credit(s). Cert+ Program ID#: 189256
Amanda Loewy (MSc, MD, CFPC), Jill Blaser Farrukh (MSc, MD, CFPC), Julie Smith-Fehr (RN, MN), Krista Baerg (BSN, MD, BScMed, FRCPC), Tonia Olson (RN, MN, IBCLC), Victoria Swan (MB BCh, BAO, CPFC)
After successful completion of the program, the participant will be able to:
- Counsel patients to support informed decision-making about breastfeeding
- Support initiation and maintenance of breastfeeding
- Recognize and address potential barriers to healthy breastfeeding